Definition of key drivers that will shape Telefónica's global organizational culture moving forward, including mapping of employee profiles and desired behaviours, based on a similar mandate delivered to Vivo in Brazil.
Cultural diagnostic for Vivo, Brazil's leading telco, focused on understanding the symbiotic links between Employee Experience (EX) and Customer Experience (CX).
Development of the Employee Value Proposition (EVP) for Vivo.
Development and implementation of a new leadership program directly impacting more than 1000 leaders in Vivo.
Repositioning of “Vivo Explore”, the company's professional learning and development initiative for leaders and employees.
Creation of Personas and the ideal journey and experience, based on qualitative and quantitative research, for three key employee profiles: People with Disabilities, High Performers, and Operations (Stores, Field, and Call Center).
A 360º partnership with the Sustainability and Communication teams, providing cross-functional support for the development of the "Futuro Vivo" platform, which encompasses all ESG initiatives and projects, culminating in a strong presence at COP30.

Heineken