Telefonica-Vivo

A 360º partnership with the Sustainability and Communication teams, providing cross-functional support for the development of the "Futuro Vivo" platform, which encompasses all ESG initiatives, on the themes of Climate, Biodiversity, Circularity, Education, Relationship with Technology, Diversity, Culture, and Sports, in direct day-to-day partnership with the Vice Presidency of Sustainability and Communications. Some of the main deliverables:

  • Development of the Vision for the Futuro Vivo platform (Vivo’s sustainability thesis).

  • Curation of the Encontro Futuro Vivo, an event that brought together names such as Johan Rockström, Gabor Maté, Ailton Krenak, Gilberto Gil, and Sidarta Ribeiro, among others, to reflect on the future of life on the planet.

  • Creation and management of an Advisory Group composed of experts such as Carlos Nobre (climate science), Kaká Werá (ancestrality), Luana Génot (DEI), Caio Vieira Machado (technology/AI), Daniela Lerario (circularity), and Bill Baue (reporting standards and methodologies).

  • Conceptualization, curation, and hosting of the Futuro Vivo Podcast (10 episodes).

  • Training of sustainability and communications teams in the UNSDPI (United Nations Sustainable Development Performance Indicators) impact assessment methodology.

  • Internal sustainability literacy for employees through periodic content.

  • Facilitation of the collaboration between #Togetherband and Ovvi, Vivo’s accessories brand, with products developed by the Yawanawá people.

  • Support for Vivo’s sponsorship of the Planetary Science Pavilion at COP30 in Belém.

A broad journey of evolution in Vivo’s organizational culture over six years, including:

  • Comprehensive culture diagnostic, covering aspects such as purpose, leadership, collaboration, innovation, Employee Experience (EX), Customer Experience (CX) and feedback mechanisms, including a roadmap with initiatives for cultural evolution.

  • Definition of key drivers that will shape Telefónica's global organizational culture moving forward, including mapping of employee profiles and desired behaviours, based on a similar mandate delivered to Vivo in Brazil.

  • Definition of Vivo’s purpose (“Digitize to Bring Closer”), creation of a Purpose Book, and internal activation.

  • Development and implementation of a new leadership program, focused on Radical Candor, directly impacting more than 1000 company leaders.

  • Repositioning of “Vivo Explore”, the company's professional learning and development initiative for leaders and employees.

  • Development of the company's Employee Value Proposition (EVP).

  • Creation of Personas and the ideal journey and experience, based on qualitative and quantitative research, for three key employee profiles: People with Disabilities, High Performers, and Operations (Stores, Field, and Call Center).

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