Strategic direction for an Open Innovation platform, aimed at improving networked innovation activity with diverse internal and external stakeholders.

Positioning of a new fragrance brand "Amó" aimed at couples.

Experiential learning journeys in Asia and Latin America, customer interactions and global benchmarking to define conceptual territories to guide Natura's fragrance innovations over time.

Curation of the C.A.S.E. coalition house (Bradesco, Itaú, Itaúsa, Marcopolo, Natura, Nestlé, and Vale) during COP30 in Belém, featuring over 100 speakers across panels, workshops, and keynotes, addressing various topics from the Action Agenda: food systems, bioeconomy, infrastructure, climate finance, energy transition, just transition, and circular economy.