Since 2006, Mandalah has been helping organizations innovate through human-centric and purpose-driven products, services, strategies and messaging, focused on ensuring their profitability while leaving positive impact for both people and planet. Read our white paper for more.

Brand Strategy

We create and activate brands that are consistent, differentiated and authentic. These projects include the creation of brand essence/DNA, positioning (vision, mission, values), brand architecture, brand purpose, visual identity, and the implementation of human-centered activations.

Organisational Design

We build the organisation’s innovation capabilities by improving internal processes, methods, and systems for innovation activity. These projects include creating an innovation culture, operational models, innovation labs, innovation value chain analysis, and design and management of the innovation pipeline.

New Products and Services

We help conceptualise, develop and launch value-generating  products and services. These projects include deep, customer research to guide new innovation activities, ideation, prototyping and testing, service design, experience design, product design, open innovation activities and go to market activations.

Business Strategy

We design and implement strategies that drive businesses forward. These projects cover sector dynamics analysis, benchmarking, stakeholder mapping, value proposition assessments, scenario planning, strategic foresight, market entry, and business model generation.


iCCi – Innovation for Impact

iCCi is a simple yet effective methodology that combines
research, creativity and implementation.



We immerse ourselves in the project’s challenges, collecting information, data and references through various research activities.


Connect & Create

We connect together all the research outputs from the Inspire phase and create a range of different insights, strategies and opportunities, iterating and prototyping continuously.



We help implement the opportunities, assess their levelof impact over time, and ensure they maintain their relevancy.


Rio 2016 Olympic Cultural Plan

The role of hosting the Olympics and Paralympics extends far beyond the sports events. It is a celebration of the host country’s personality and cultural diversity, an opportunity to visit its past, present and future, and transmit to the world its most important artistic expressions. This was the challenge that Mandalah received from the Rio 2016 Organisational Committee: to map the country’s cultural activities and produce a study that would become the basis of the Olympic Cultural Plan, for implementation between 2012 and 2016.

Repositioning Nike Better World

Derived revealing insights from Nike’s customers in China, Japan, UK, USA and Brazil, around the relationship between sustainability and innovation, as part of a greater initiative to reposition and rebrand Nike Better World.

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Contact Us

Mandalah New York
+ 1 (212) 334 6306
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187 Lafayette St., 5th Floor
New York, NY
USA 10013

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Mandalah Berlin
+49 30 700186 980
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Litfass-Platz 1
10178 Berlin

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Mandalah São Paulo
+55 11 3097 9836
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Rua Madalena 284
São Paulo – SP
Brazil 05434-010

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Mandalah Mexico City
T +52 55 5533 1763
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Alfonso Reyes 215-A,
Col. Condesa,
Ciudad de México
México CP 06170

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Mandalah Rio de Janeiro
+55 21 9 8422 8569
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Av. Lucio Costa, 3.360
Bloco 7, apt. 404
Rio de Janeiro – RJ
Brazil 22630-010

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Mandalah Tokyo
+81 (0)3 4578 1474
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Meguro 2-11-3
Tokyo 153-0063

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Mandalah Fortaleza
+55 85 3067 1000
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Rua Barbosa de Freitas, 1741 – Aldeota
Fortaleza – CE
Brazil 60170-021

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Mandalah San Francisco
+1 415 215 1443
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Impact Hub
901 Mission St.
San Francisco, CA
USA 94103

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