Founded in 2007, Mandalah Tokyo works with domestic and international clients in Japan and across Asia to better understand and innovate for global markets. Backed by strong social understanding and awareness of market changes, and a focus on emerging technologies, our Tokyo office works with both larger clients and startups to adapt and create better products and services.


Michael Keferl

CEO Asia

Michael is a Global Partner and Managing Director of Mandalah Tokyo, but conducts projects throughout Asia. With a degree in telecommunications from Ohio University, he spent five years in mass media before moving to Japan on a whim in 2004 and quickly founding a trends and research consultancy catering to domestic and international clients of all sizes. Michael is passionate about disruptive technology and drives internal projects related to digital payment and NFC solutions.  

Patrick Pemler

Qualitative market researcher with 6+ years experience of planning and executing market research projects for global clients. Trilingual (German, Japanese, English), with 10+ years in Japan and an in-depth understanding of Japanese culture and consumer behavior.

More Information

In addition to larger brand and service development projects, Mandalah Tokyo specializes in ground-level insights gathering by planning and executing market immersions for clients to quickly find actionable insights, potential partners, and best practices in their industry.


Contact Us

Mandalah New York
+ 1 (212) 334 6306
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187 Lafayette St., 5th Floor
New York, NY
USA 10013

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Mandalah Berlin
+49 30 700186 980
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Litfass-Platz 1
10178 Berlin

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Mandalah São Paulo
+55 11 3097 9836
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Rua Madalena 284
São Paulo – SP
Brazil 05434-010

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Mandalah Mexico City
T +52 55 5533 1763
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Alfonso Reyes 215-A,
Col. Condesa,
Ciudad de México
México CP 06170

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Mandalah Rio de Janeiro
+55 21 9 8422 8569
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Av. Lucio Costa, 3.360
Bloco 7, apt. 404
Rio de Janeiro – RJ
Brazil 22630-010

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Mandalah Tokyo
+81 (0)3 4578 1474
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Meguro 2-11-3
Tokyo 153-0063

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Mandalah Fortaleza
+55 85 3067 1000
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Rua Barbosa de Freitas, 1741 – Aldeota
Fortaleza – CE
Brazil 60170-021

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Mandalah San Francisco
+1 415 215 1443
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Impact Hub
901 Mission St.
San Francisco, CA
USA 94103

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